Sales & Marketing Strategist | Business Development
Helping Brands Expand and Boost Revenue
Consultant | Leadership | Sports-Inspired Mindset
Healthcare Technology Telecommunications Manufacturing
Founder, Owner, CEO, Entrepreneur, Coach

About Vince Russo
Building Markets. Growing Brands. Driving Results.
I was born and raised in Montréal’s Little Italy — at the intersection of English, French Canadian, and Italian cultures. Moving between Montréal and Naples throughout my youth taught me resilience, adaptability, and a global mindset. My father, an entrepreneur who first introduced Nutella to Canada, inspired my lifelong passion for business and community.
Sports also shaped who I am. Competing in six seasons of hockey and later coaching junior open division hockey building competetive teams and women ringuette youth teams for 12 years installed teamwork, discipline, and leadership — the same values that drive my professional life today.
A Career Built on Leadership & Growth
With more than 45 years of experience in sales, marketing, leadership, and business development, I’ve spent my career helping organizations scale operations, grow revenue, and transform strategy into measurable success.
My journey began at Bell Canada, where I advanced through senior leadership roles, contributing to national projects such as:
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Launching Sympatico Internet across Canada
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Leading major fiber-network and infrastructure rollouts
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Negotiating multimillion-dollar contracts, including a $63M agreement with Bell Aliant and a 10-year, $10M national maintenance deal
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Serving as one of only two professionals nationwide authorized to sell directly to Bell’s competitors
These experiences refined my ability to lead complex initiatives, manage large-scale sales operations, and deliver sustained business growth.
Entrepreneurship Building Markets. Growing Brands. Driving Results.& Consulting
In 2009, I founded Business Opportunity Telecommunications V.R. Inc., a consulting and solutions firm supporting corporations, municipalities, and public-sector organizations.
For more than 45 years, I’ve helped clients across telecommunications, healthcare, manufacturing, utilities, and technology:
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Expand markets and increase revenue
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Build brand visibility through strategy and partnerships
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Optimize operations in call centers, data centers, and digital environments
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Secure government and private-sector contracts through effective RFP and funding strategies
At the heart of my consulting approach is a simple principle — bridging strategy with execution. I work directly with decision-makers to design actionable plans that generate measurable impact and sustainable growth.
My Mission
“To help organizations strengthen their sales foundation, accelerate growth, and build leadership cultures that deliver lasting success.”
Fluent in English, French, and Italian, I bring a multicultural and results-driven perspective to every partnership — connecting innovation, people, and performance.
Highlights
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$150M+ in contracts closed across multiple industries
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Expertise in B2B, B2C, and B2G environments
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Proven results in sales leadership, operations, and strategic business turnaround
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Government liaisons & RFP strategy experience
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Trusted consultant & mentor to leaders and sales teams
Let’s Build Your Next Opportunity
Whether your goal is to open new markets, elevate sales performance, or strengthen leadership within your organization — I help you turn business potential into measurable success.
📩 Let’s connect: vincerusso18@hotmail.com

