Sales & Marketing Strategist | Business Development
Helping Brands Expand and Boost Revenue
Consultant | Leadership | Sports-Inspired Mindset
Healthcare Technology Telecommunications Manufacturing



My Road Map
Senior executive with 20 years of experience in sales, business development, and commercial leadership, including 20 years in operational and leadership roles across large-scale telecom environments. Proven track record in building revenue engines, leading national teams, and executing complex transformation initiatives across SaaS, telecommunications, healthcare technology, and manufacturing sectors.
Since 2009, founded and led Business Opportunity Telecommunications VR Inc., through which I executed major enterprise mandates and strategic projects across Canada, supporting both private and public-sector organizations.
This included high-impact engagements as (Leader operational teams and project managing also sales and business development)
Healthcare
AzurDev, LOC Medical, CESS, Hopitel, Health Hub Entertainment and Communications patient bedside terminals
Telecommunications
National telecom operators including Bell Canada Beall Actimedia Expertech Xit Telecom Xplore Shaw Direct, Vidéotron, Cogeco, Xplornet and Zid Internet.
Manufacturing
Channell (American) Technity Solutions (Canadian) Spring (Chinese) OEM products fibe to the home
Recognized for building and scaling sales organizations, optimizing operations, and driving revenue growth through enterprise sales, channel development, and digital transformation initiatives. Extensive experience leading large-scale telecom operations, national service environments, and complex infrastructure programs alongside commercial growth mandates. Career combines executive-level leadership in operations with deep expertise in revenue generation and business development, delivering measurable impact across multi-site, regulated, and high-volume environments.
Impact Highlights: Secured 40+ long-term healthcare contracts (10-year agreements) valued at $1M–$2M each, delivering patient communication and entertainment solutions Generated $40M–$80M+ in enterprise contract value across healthcare SaaS and telecom sectors
Built and led provincial sales teams, driving multi-million-dollar revenue growth across Canada Top outbound performer with Shaw Direct, delivering ~500 new client acquisitions per month vs. industry benchmarks of 5–25 per dealer
Led go-to-market execution and national account expansion, significantly improving sales velocity and win rates Advised C-suite stakeholders on growth strategy, operational execution, and market positioning Core Competencies: • Revenue Growth & Sales Leadership • Enterprise SaaS & Healthcare Technology • Go-to-Market Strategy & Execution • Strategic Partnerships & C-Level Engagement • Operational & Project Management Leadership